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Case studies:

Jägermeister: Undercover Games (2015)

For four years I have collaborated closely with brand managers to prepare a long-term strategy that supports the brand’s mission and vision in a way that helps the brand grow and the business run.

For me, the flagship brand is Jägermeister. There we have developed numerous activities from long-term content of social media to one-off digital events. One of the first projects we have prepared was Undercover games. A series of unique events using what was back then a cutting edge platform – Snapchat.

Undercover Games by Jägermeister: Snapchat campaign from TL5 on Vimeo.

My role on the project: idea generation, creative preparation, day to day campaign management

T-Mobile: Nebuď Dement/Don’t be dement (2016)

Brand building is a marathon but every marathon consists of a long series of short runs. I have worked on numerous campaigns that delivered instant results, but at the same place didn’t give up on long-term brand-building goals.

A great example of such work is the campaign Nebuď dement (Don’t be dement) for Czech T-Mobile. A campaign that made the Czech republic the third biggest nation of the world – delivering the highest number of participants after the US and China. 

Nebuď dement (Don’t be dement)- Peppermint digital from Peppermint digital on Vimeo.

My role on the project: pitching, strategic overhead, idea generation, leading of creative team

Milka: Keep warm with Tenderness (2018)

A campaign that had a simply defined, precisely measurable goals. Numbers, numbers, numbers.

A good example of such a campaign is a promo we have for Milka in 2018. Not only because of the use of a Facebook Messenger bot it was an all-time record on three markets!


My role on the project: pitching, strategic overhead, idea generation, leading of creative team

I have also worked for many other brands. Want to know more? Get to know me a bit closer? Or do something similar with me? Let me know! 

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